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G2 Rainbow Six

Social Media Strategy

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About This Project

While working across different game titles at G2 Esports, my primary focus centered on the Rainbow 6 esports team's social media presence and content strategy. One of the first major projects I undertook was scripting, co-directing, and publishing the team roster announcement filmed in a Stage Prop Ambulance - a creative choice that immediately set the tone for memorable, engaging content. Beyond these standout moments, I managed the team's ongoing digital presence, from tournament coverage to short-form content creation and sponsor integrations.

The project entailed:

  • Media day planning
  • Live coverage of tournament matches
  • Research and release of short form engaging content (TikTok, YouTube Shorts, Instagram Reels)
  • Sponsor content planning and production
  • Digital cosmetic release strategy