PSG TALON DEIMOS

About This Project

As the Marketing Manager for the PSG TALON Rainbow 6 team I directed a team of four while leading the branding strategy in the continued effort of globalizing the fanbase. The most notable project I directed creatively from its inception to release was the 2025 R6Share Partner Program cosmetic item, for an existing operator in the Ubisoft well-known title.

The project entailed:

• Directing the visual approach for the uniform and weapon bundle
• Liaising with Ubisoft and PSG in order to secure optimal adherence to the game visual standard and the stakeholders proprietary branding
• Scripting, sourcing vendors for, and directing the announcement video in the Parc des Princes
• Development and coordination of the marketing campaign
• Branding visual identity overhaul matching the Cosmetic creative direction
• Merchandise line release

The results of these combined efforts granted PSG TALON first place in sales for the in-game content, among the 10 teams releasing in the same time window.