Virtex Stadium CS

About This Project

I spearheaded the comprehensive communication and awareness campaign when the first beta of the VR Counter-Strike Stadium was released by Virtex (now called Zenos). The initiative was designed to showcase this ground-breaking technology to a dual audience: passionate esports fans and key industry stakeholders including tournament organizers and league operators.

The project entailed:

• Strategic Press Outreach: Executed a multi-tier media strategy targeting specialized esports publications and mainstream outlets, resulting in feature coverage on Forbes
• Influencer Partnership Program: Curated and hosted exclusive demo sessions for prominent Counter-Strike and VR content creators, empowering key opinion leaders to create authentic first-hand experience content for their communities
• Integrated Marketing Approach: Orchestrated a balanced mix of paid advertising campaigns and organic social media engagement, amplified by user-generated content that showcased real player experiences